The Dirty Truth About Realtors: Learn What Average Agents Don't Want You To Know!

Author: Britton Brown

If you live on planet earth, then you are well aware that the real estate market is going through many changes these days. We have not only seen a 75 year cyclical move hit home prices, but we are also seeing an industry evolve all on its own.

Now it’s fair to say that all these growing pains we have experienced were bound to cause some things to change but to be honest with you, it’s probably the most exciting times I can ever remember.

You see, 80%  of the licensed agents sell somewhere between 1-3 properties in a year or for most maybe none at all and it is my opinion that for the better of the industry and the home owner it’s time for the part-timer and unproductive agent to leave and go find another profession. I also see for the first time in over 25 years we are seeing the industry begin to make the necessary changes and start the process of raising the bar when it comes to not only the licensing process but in raising the costs of getting into the business.

However, in the meantime we here at AREA Real Estate Consultants dba Aggressive Real Estate Agents feel it is our duty to help educate the buyers and sellers that are entering the real estate market so that you the buyer and/or seller can put more money in their pockets while providing them with a totally free service including direct access to our list of professional agents that rank in the top 5% in the industry in customer service, industry knowledge and most importantly successfully closing homes . Our agents have historically outsold and out negotiated the competition by an average of almost 8% or more on every transaction.

Think about that for a second. That means our clients that use our free service not only close on their homes faster than the rest of the competition but we actually put as much as 8% or more back in their pocket when compared to the rest of the agents you may encounter. Truth is you really can’t afford to list or buy with anyone until you find out what we know about the agent or who we might suggest would be a better fit for you in order to give you the best service possible.

The Truth May Alarm You

Gone are the days that anyone who has a mother, brother, sister, friend, or cousin that is a licensed Realtor would actually just go ahead and use their services because of their relationship. Remember, as we just mentioned above; the fact is 80% of the Realtors out in the market make less than a part time wage and sell less than 3 properties a year. For these agents, they treat their real estate business like a part time hobby, hoping that someone they know will actually use them so they can afford to pay their MLS board dues.

These “part-time” agents have absolutely no budget to help market your home and typically only rely on the MLS to market your home. They also have little to no knowledge when it comes to knowing what to look for in a home when buying or selling that could detract from the value of a property or costs you valuable time in getting it sold.

 Most importantly for those agents who are selling homes their “list-to-sell ratio” is the end all be all. We have found that the 80%’rs not only lack the budget to get the job done, but they lack the expertise to compete with the top 20%. Truth is, they take on average 90-120 days longer than the top agent that is if they actually get the home sold at all. Even worse is when the “part-timer/80%’r” lists a home and successfully sells it, their average sale price is less than 88% of the list price. That’s not all, when it comes to buying; they lack negotiating skills and therefore typically pay above 99.2% of the list price.

As you can see, simply handing over your real estate transaction to an unproductive agent whether you’re buying or selling is almost foolish. So unless you enjoy flushing thousands of dollars down the toilet, you really can’t afford to not contact AREA Real Estate Consultants dba-Aggressive Real Estate Agents. By contacting one of our professional consultants you will have put yourself in the driver’s seat and given yourself the very best chance of ensuring yourself a successful transaction.

So what’s the most important piece to take away from this information?

• AREA Real Estate Consultants services are completely free for the home buyer or seller to use.
• AREA Real Estate Consultants Agents specializes in leveraging our contacts with the top agents in your area to help find you the top agent that fits your specific needs and that have the most successful track record of closing quickly on your transaction.
• You really can’t afford to use anyone on your own without knowing for sure that they can truly get the job done for you. That is our specialty!

Lastly, the ‘dirty little secret’ that every unproductive agent doesn’t want you to know and ask them is…”What is your list to sell ratio?” Truth is, if the agent pauses or actually doesn’t know, then you probably have an unproductive agent that is going to cost you a lot of time, heart ache and money.